And be on the front line of making a change, one shirt at a time.
LABFRESH is a premium menswear brand specialised in smart cotton fabrics. We develop our own life-proof fabrics in the EU and Switzerland. We’re on a mission to disrupt the way the world consumes fashion. We enable us all to buy less and better.
We launched in 2017 and went viral with our first creation: a red wine and odour repelling white business shirt. We now have customers in 98 countries and are expanding into retail.
In June 2021 we opened our first flagship store in the heart of Amsterdam - at Van Baerlestraat 32. It was 100% financed by our community, and we have our headquarters on the second floor.
In 2022 we open a second flagship store and office hub in the heart of Copenhagen.